Darkstore – a Unique Same-Day Delivery Fulfillment System

Darkstore pic
Image: techcrunch.com

Guided by WunWun founder Lee Hnetinka, Darkstore is an emerging force in the same-day delivery fulfillment sphere. As described by Lee Hnetinka, the Darkstore model is directly influenced by disruptors such as Uber and Airbnb in serving as an efficient, responsive fulfillment provider that does not actually run a fulfillment center.

In a TechCrunch article, Mr. Hnetinka detailed a platform with a unique system in place that does not charge for inventory storage but rather places a 3 percent fee on all items shipped. The minimum charge is $2, with a $20 maximum. For example, when Tuft & Needle customers purchase a $750 mattress through the San Francisco showroom, Darkstore charges $20 for that item as it goes out the door.

In order to enable same-day fulfillment in San Francisco, Darkstore initially partnered with Storage SF in finding a way of quadrupling its per-square-foot revenues while providing customer-first fulfillment solutions. They created a win-win 70/30 revenue-sharing model, with the startup giving 70 percent of the 3 percent it charges to the storage facility as each item ships.

Bikram Yoga

Bikram Yoga pic
Bikram Yoga
Image: bikramyoga.com

As the founding chief executive officer of Darkstore, Lee Hnetinka provides third-party shipping services to consumers who are eager to receive their favorite brand-name products by mail as quickly as possible. Outside of the professional environment, Lee Hnetinka enjoys practicing Bikram Yoga.

A specific form of “hot yoga,” Bikram yoga dates back to the 1970s, when Bikram Choudhury first popularized it in California. This patented practice involves repeating 26 poses in cyclical sets over the course of a standard 90-minute class.

Most Bikram yoga classrooms are heated and kept at relatively high humidity. The temperatures of these classrooms often reach as high as 105 degrees Fahrenheit and humidly levels are typically set at around 40 percent.

Advocates of Bikram yoga have reported deriving many distinct benefits, including improved blood and oxygen flow, increased flexibility, and enhanced weight loss. Although most scientists insist that most toxins are filtered out of the body by the liver and kidneys rather than through sweating, Bikram practitioners often report health benefits from sweating out various contaminants.

Darkstore’s Expansion into New Markets


A Few of New York’s Most Affordable Michelin-Starred Restaurants

Le Bernardin pic
Le Bernardin
Image: le-bernardin.com

A cofounder and the CEO of Darkstore, Lee Hnetinka helps e-commerce brands deliver goods quickly and efficiently. Based in New York City, Lee Hnetinka maintains a passion for food and enjoys eating at the many of the city’s Michelin-starred restaurants. While many people think Michelin-starred restaurants are out of their price range, there are several affordable options in New York City.

Even those on a budget can enjoy Le Bernardin, one of the world’s most celebrated restaurants, by going for lunch during the week. Although the three-course lunch tasting varies each week, it is generally under $50, some of which goes to City Harvest.

Similarly, Gotham Bar and Grill becomes very affordable during lunch hours, when the most expensive entree is $27. Alternatively, some may prefer the dining establishment’s $38 greenmarket lunch, a three-course meal made from ingredients purchased at the Union Square farmer’s market.

La Vara in Brooklyn features some of the city’s best tapas. The key to an affordable meal here is going with friends. Two people can easily fill up on five dishes for a total cost of about $35 per person. More friends mean more selections, of course. Some must-try dishes include the roasted suckling pig and the spiced chickpeas.