New York entrepreneur Lee Hnetinka is the co-founder and CEO of Darkstore, a startup company that provides ultra-fast shipping services for e-commerce brands. In his leadership role at Darkstore, Lee Hnetinka offers clients same-day and one-hour shipping via local inventory in major cities such as New York and San Francisco.
The nature of service offered by same-day delivery companies necessitates the constant availability and accessibility of products. Since retailers tend to cluster their inventories in regions with elevated consumer densities, same-day delivery services currently remain restricted to highly urbanized areas (although this may change soon). But wherever they operate, retailers should prioritize updating their inventories in order to accurately determine which products are available for same-day shipping.
From an operations perspective, ultra-fast shipping is only possible with an extremely efficient warehouse retrieval and packing process. This often requires significant investment in warehouse infrastructure, which prices most small retailers out of the market. Startups such as Darkstore, however, are changing the game by allowing e-commerce retailers to benefit from external infrastructure on a per-shipment basis, without the need for a major investment.