Lee Hnetinka serves as the founder and CEO of technology company Darkstore. Since 2016, Lee Hnetinka’s Darkstore has provided an on-demand fulfillment solution for businesses marketing brand-name products, enabling them to sell directly to their customers. Darkstore enhances the efficiency of the transaction between businesses and consumers by ensuring that purchased products are delivered within hours.
Businesses benefit (and profit) when they provide a same-day delivery service. The following are four reasons why:
1. Gaining an edge over the competition.
A business with similar prices and product quality to its competitor can set itself apart by offering a same-day delivery service.
2. Increasing productivity.
Staff productivity is believed to improve as a result of customers’ orders requiring shipment on the same day of purchase.
3. Simplifying inventory management.
Businesses that offer a same-day delivery service can reduce the amount of stock they need to hold, making their inventory management process less complicated.
4. Establishing trust between the consumer and the business.
Same-day delivery service impresses customers by demonstrating reliability and professionalism. In turn, businesses with satisfied customers are more likely to be successful.
With a bachelor’s degree in marketing from the University of Buffalo, Lee Hnetinka serves as the CEO of Darkstore, a San Francisco-based company he cofounded in 2016. At Darkstore, Lee Hnetinka and his team help e-commerce companies compete with giants like Amazon by providing same-day delivery services in select cities.
Shopping online has become many consumers’ preferred method for buying items ranging from clothes, shoes, and books to jewelry, cosmetics, and even specialty foods. The convenience of online retail gives anyone with an Internet connection the ability to shop anytime and anywhere. To make the process even more convenient, many e-commerce brands are working to provide same-day shipping or delivery options, which offer many benefits to both consumers and businesses.
Same-day delivery gives consumers the best of both worlds in that it combines the convenience of online shopping with the immediate access to products offered by traditional brick-and-mortar stores. Businesses benefit because same-day delivery has been shown to not only improve purchase conversion rates but increase order volume. The service can also help retailers increase sales of certain product categories, such as tools, that many consumers prefer to buy from physical stores.
In addition to improving a business’s bottom line, same-day delivery can help enhance customer relationships, boost efficiency, and reduce overall shipping costs. While many companies, including e-commerce brands, have yet to offer same-day delivery, it is becoming a must-have for retailers. The availability of same-day service and “last mile” logistics companies make it easier for retailers of all sizes to get on board with what is likely a lasting trend.
Entrepreneur Lee Hnetinka is the CEO of Darkstore, a same day delivery service for e-commerce companies. Lee Hnetinka launched Darkstore in 2016 and works to recruit e-commerce partners and expand the company’s services into regions across the United States. As a result of a recent partnership with T-Force Final Mile, Darkstore has expanded into 33 new markets across the United States.
Darkstore’s unique approach to on-demand delivery involves utilizing excess space in storage facilities, malls, and bodegas, essentially turning these underused facilities into local fulfillment centers for companies without brick and mortar storefronts. From these ruban fulfillment centers, Darkstore is able to coordinate same day on demand delivery options for its clients.
In September 2017, Darkstore formed a partnership with T-Force Final Mile, a last mile delivery company that services clients such as IKEA, Office Depot, and Amazon. The partnership allows Darkstore to expand significantly to urban centers across the United States including San Francisco, Los Angeles, Portland, Miami, Atlanta, Boston, Phoenix, and Austin. With the addition of these markets, Darkstore moves toward helping more retailers offer the convenience of same day delivery to their customers.
A graduate of the University of Buffalo with a bachelor of science in marketing, entrepreneur Lee Hnetinka co-founded Darkstore with the intent to make e-commerce more convenient for customers. The delivery fulfillment platform allows brands to offer same-day and on-demand delivery at affordable prices by shipping from strategically located fulfillment centers. Lee Hnetinka leads the company as chief executive officer.
A revolutionary way to fulfill orders from e-commerce sites, Darkstore takes advantage of excess space in storage facilities and malls to store inventory, rather than charging companies a fee. When an order is placed, proprietary technology automatically routes it to the fulfillment center that offers the lowest delivery rate. Darkstore does not charge fees for extras such as packing materials, storage, or excess weight and size. Undercutting traditional fulfillment fees of up to 25 percent, Darkstore charges just three percent of each item’s retail price, with a minimum of $2 and a maximum of $20.
About the Author
A graduate of the University at Buffalo with a bachelor of science in marketing, Lee Hnetinka serves as chief executive officer of Darkstore, which he cofounded in 2016. In his leadership role, Lee Hnetinka heads a company that provides e-commerce brands with space to store inventory at delivery fulfillment centers, or Darkstores, in New York, San Francisco, and Phoenix. From these centers, Darkstore offers same-day shipping and even one-hour shipping for these e-commerce brands, which include Tuft & Needle and Luma.