Lee Hnetinka and Friends at Social Gathering


Darkstore’s Innovation in Same-Day Shipping


Darkstore pic
Lee Hnetinka is an avid world traveler who likes to journey to attractive but undiscovered destinations before they become well-known tourist spots.

A graduate of the University of Buffalo with a bachelor of science in marketing, entrepreneur Lee Hnetinka co-founded Darkstore with the intent to make e-commerce more convenient for customers. The delivery fulfillment platform allows brands to offer same-day and on-demand delivery at affordable prices by shipping from strategically located fulfillment centers. Lee Hnetinka leads the company as chief executive officer.

A revolutionary way to fulfill orders from e-commerce sites, Darkstore takes advantage of excess space in storage facilities and malls to store inventory, rather than charging companies a fee. When an order is placed, proprietary technology automatically routes it to the fulfillment center that offers the lowest delivery rate. Darkstore does not charge fees for extras such as packing materials, storage, or excess weight and size. Undercutting traditional fulfillment fees of up to 25 percent, Darkstore charges just three percent of each item’s retail price, with a minimum of $2 and a maximum of $20.

About the Author

Lee Hnetinka
Lee Hnetinka

A graduate of the University at Buffalo with a bachelor of science in marketing, Lee Hnetinka serves as chief executive officer of Darkstore, which he cofounded in 2016. In his leadership role, Lee Hnetinka heads a company that provides e-commerce brands with space to store inventory at delivery fulfillment centers, or Darkstores, in New York, San Francisco, and Phoenix. From these centers, Darkstore offers same-day shipping and even one-hour shipping for these e-commerce brands, which include Tuft & Needle and Luma.